EventBANNER-Feb2018

Online Video & The Death of TV

Television. Psssh… doesn’t that sound ancient? The time has come to put this relic behind us. Such an outdated approach to marketing has long been the status quo, but as times change, so must the status quo. The days of seeing Ads on TV, most of which probably do not apply to you, are over. Online video has come a long way, and cheaper, more efficient choices have surfaced- YouTube TV for example. With this new wave of video products comes the reality of more targeted advertisements. Ads that contain products and services that you actually need. Doesn’t that sound pleasant–Or would you prefer to be subjected to Viagra Ads while in your 20s? You get the point.

Join us, and Google, for an evening of enlightenment about what is taking place right before your eyes! We are here to guide you through the process and assist in any way possible.

RESERVE YOUR SPOT NOW!

If you have any questions about the event, please contact us directly. We will respond promptly.

Add to My Calendar 2018-02-08 16:00:00 2018-02-08 18:00:00 America/New_York A Welcome to the Age of ROI Marketing Join us for a jam-packed afternoon of presentations and panel discussions with advertising industry leaders as we tackle a challenge familiar to all marketers: how to engage audiences with immersive ad experiences. Talking about how to refine your marketing goals to a laser focus on return on investment, being able to measure and attribute your efforts objectively, and shifting away from a traditional marketing mindset into the new Era. Tampa, Florida McKay Advertising + Activation
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SPEAKERS

bobmckay

Bob Mckay

MA+A President | Owner | CEO
AmyGold

Amy Gold

Agency Development Manager at Google
StephanyAcosta

Stephany Acosta

Agency Account Strategist at Google
BenGoldman

Ben Goldman

180byTwo Chief Revenue Officer
AndrewLee

Andrew Lee

Roundhouse Founder & Creative Director
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WHAT TO EXPECT

Join us for a jam-packed afternoon of presentations and panel discussions with advertising industry leaders as we tackle a challenge familiar to all marketers: how to align your marketing goals to achieve ROI and stay up-to-date with latest digital trends.  Tracking your revenue vs cost should be the most important factor in your marketing, and is more effective than ever. In addition, with the ever-changing digital landscape, it can be hard to keep up; that’s where we and Google can help.

Whether you’re a brand leader, agency, strategist, entrepreneur, creative or senior level marketer, our hangouts cultivate forward-thinking conversations around what matters to you: advertising strategies that work. Fueled by our events’ killer food and drinks, you’ll be ready to take what you learn in our hangout to go + make digital media magic.

GET DIRECTIONS

The event will take place at CL Space in Ybor City; parking is available in HCC garages on the other side of 13th Street. Click the button below for directions

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